Raw Land Development

Understanding The Market When Selling Land

July 17, 20233 min read

“Understanding The Market When Selling Land” - Maddy Bjugan


Selling land is a significant decision that involves careful planning and consideration. Understanding the market is a crucial aspect of the selling process, as it empowers landowners to make informed decisions and position their property for a successful transaction.

A well-informed landowner can leverage market insights to attract the right buyers, set competitive prices, and make strategic decisions that lead to a successful and rewarding transaction.

In this blog post, we will explore the importance and benefits of understanding the market when selling your land and how it can lead to a seamless and rewarding selling experience.

Land Market



Conducting a comprehensive market analysis is the first step towards understanding the market’s current landscape.

Research recent land sales in your area and neighboring regions to gain valuable insights into price trends and demand. Examine data on similar properties in terms of size, location, and potential uses to establish a realistic and competitive asking price for your land.

A well-informed pricing strategy can attract potential buyers and expedite the selling process.


Local market trends and demographics play a vital role in determining land value and demand. Keep a close eye on factors such as population growth, job opportunities, and infrastructural developments in your area.

Positive trends in these areas can lead to increased demand for land, especially for residential, commercial, or mixed-use developments. Conversely, market stagnation or declining trends may require a more tailored selling approach.


Understanding the balance between supply and demand in the land market is crucial. A limited supply of land in high-demand areas can drive up prices and create a seller’s market, offering landowners a competitive advantage.

Conversely, an oversupply of land and a limited number of buyers may necessitate strategic marketing and negotiation tactics to secure a successful sale.


Economic indicators play a vital role in shaping the land market. Factors such as GDP growth, employment rates, and overall economic stability impact land investment decisions.

Positive economic indicators can create a favorable environment for land sales, as investors and developers seek opportunities for expansion and growth.


Zoning and land use regulations significantly influence the marketability of land.

Familiarize yourself with local zoning laws, building codes, and development restrictions that might affect potential buyers’ plans for the land.

Knowing the permissible uses and potential challenges in developing the property can help you target the right audience and set appropriate expectations for potential buyers.



Navigating the complexities of the land market can be daunting.

Enlisting the support of experienced real estate professionals or land development companies with local market expertise can be invaluable.

These experts can provide in-depth market insights, assist with pricing strategies, and offer guidance on marketing and negotiation to optimize your selling process.

Understanding the market is a huge benefit when selling land.

By conducting a thorough market analysis, staying informed about local market trends and demographics, gauging supply and demand dynamics, comprehending zoning regulations, monitoring economic indicators, and seeking professional guidance, landowners can make informed decisions and position their properties for optimal market appeal.

At Allied Development, we recognize the importance of market knowledge in achieving land selling objectives.

Our dedicated team of experts is equipped with in-depth market insights and can help you navigate the complexities of the land market.

Connect with us here to receive a free, non-obligation potential offer today.

CodyBjuganCody BjuganAllied Developmentproperty valueallieddev.comUnderstanding The Market When Selling Land
blog author image

Cody Bjugan

Cody Bjugan is a 20 year veteran land developer on projects across the United States. These projects are a result of Cody’s specialized experience in acquisitions and entitlements of OFF-MARKET raw land that has development potential. He excels in negotiation and out-of-the-box problem solving to create win-win real estate transactions. As part of Cody’s legacy, he created VestRight to share his knowledge and make a difference in people’s lives. VestRight is an educational and coaching company dedicated to transforming lives by teaching real estate investors, real estate agents, and other entrepreneurs how to generate truly life-changing wealth through land acquisition deals. Beyond his all-important task of being a husband and father of 3, his mission is to share so that we together can create fulfilling legacies through our purpose and impact.

Back to Blog